4% of Facebook's users are mobile only

I found a great blogpost looking at the number of people using Facebook on various mobile devices. The author, Benedict Evans, appears to have sifted through the data and, if I have my maths right, and if Benedict has his right, I get to about 4% of folks who use Facebook only on a mobile device - and therefore do not get access to all the clever Facebooky marketing work we do to try to make brands like us more and spend more with us (come on, it's not just for the lolz).

He doesn't split out the UK from the rest of the world, but my assumption would be that if anything we're less likely to have mobile only users than elsewhere in the world. I'm basing that on the unfounded and un-investigated assumption that data here works out expensive compared to anywhere else, just as most things do.

So, 4% doesn't sound like a lot. It's probably a  growing %age though and if Facebook ever make the mobile platform usable it would no doubt grow a lot faster.

It would be great to have some actual hard numbers. I suspect the only way to get to them is to conduct your own research. It's not that expensive to put a question on an omnibus - does anyone want to chip in?

You can follow Mr Evans at @BenedictEvans on Twitter. And indeed I have.

Picture unrelated.