Thursday, 22 December 2011

Jagga - Modern Day Romance + YouTube Snow

Here be Jagga, Modern Day Romance

The guy has an amazing voice. This the acoustic version. The rocked up version was used for the Anne Summers ads. *coughs. Very lovely they were too.




Mine was served up with extr snow. Thank you YouTube for that festive touch. You can see the snowflake button in the menu bar. Almost an 'interface delight'.

Thursday, 8 December 2011

The Periodic Table of Swearing

Periodic Table of Swearing from Clay Interactive Ltd on Vimeo.

Genius. NSFW.

Silly question

I said 5, in the middle, as I didn't really understand what they meant.

How likely is it that I'll spontaneously recommend them to a friend a propos of nothing in particular? Like this...

FRIEND: Hi Steve how are you?
ME: Oh, great thanks. I just bought a photo calendar with bonusprint and they got the order right and delivered it on time so I'm telling everyone I know.

... This is NOT very likely.

How likely is it that if a friend were to mention photo-calendars or gifts for the old folks (which is why I bought the calendar) that I would recommend Bonusprint? Like this ...

FRIEND: Ay! I've got to get something for my mum and dad for Christmas from the kids and I don't know what to get, but maybe one of those photo-calendars that people seem to send nowadays.
ME: Yeah, that's what we did. Bonusprint, online, pretty good calendars and not too expensive.

That's very likely. Well, the response is very likely. I'm not sure about the conversation.

Wednesday, 7 December 2011

New posts - one a new job, one a new blog

I have left CMW and taken the role of Head of Digital Strategy at PHD.

 It's an absolutely fantastic job at by far the best media agency I have ever had any dealings with. The people are both talented and nice. It's no surprise to me at all that they keep winning agency of the year awards.

 I've written my first post on the PHD blog - a cup of tea with PHD - which you can read here and which is all about all the fuss over the use of Please Please Please Let Me Get What I Want in the JLP Crimbo ad (see below).

 Wish me luck!

  wtf photos videos - Tea Shooter
see more WTF Pictures and WTF videos by Picture Is Unrelated

YouTube Embed Options Dialogue Box

The first (published here, at any rate) in a series we shall call "Interface Delight"

Monday, 5 December 2011

There's no shame in being obvious

I get an email newsletter (yes, there are still some of us who do subscribe to email newsletters) and thought the article Marketing to Mummys sounded interesting. So I clicked off to the site.


I was expecting video. Would you expect video?

But when I got to the site what I saw was this ...


I scanned the article, couldn't really see any content, got distracted by something else and clicked off elsewhere. It's only my curiosity as to why you'd have that icon for a story and it not be video that I went back over my steps.

Next visit I spotted the play arrow.


Beautifully designed, isn't it? The opaque box, the little wheel/circle thing bottom left. However it's not in any way helpful to be so coy. The play arrow fades in and out of view. I suppose that's meant to draw my attention to it. But it failed, because in the blink of an eye I was prepared to give this article to see if it was interesting the arrow was faded out (not that it's so obvious faded in) and that was it - it was gone - possible lost forever.

What to do? Forget the subtlety and SLAP A GREAT BIG PLAY TRIANGLE ON IT! Like everyone else does. That's how people know what to do with it.



Tuesday, 22 November 2011

Better late than never, Christmas

This year's JLP Crimbo ad is the best of their acoustic-version-of-cracking-tune-with-highly-emotive-visuals Crimbo campaign things yet.

Please Please Please Let Me Get What I Want


 Better even than From Me To You

And obviously better than Your Song

We try not to think about SCOM, which: yes=tune, but no=JLP